India’s talismanic batter Virat Kohli might not be playing as much cricket this year as he usually does, owing to the change in dynamics in the Indian team, but he still remains the top-earning Indian on photo and video blogging platform Instagram. As per a report, Kohli charged a mind-boggling sum of INR 14 crore for every single sponsored post he put on Instagram in the 2023 list released. The list was topped by football great Cristiano Ronaldo, followed by his arch-rival Lionel Messi.
As for Ronaldo, he charged a whopping sum of USD 3.23 million which roughly translates to INR 26.75 crore. Messi, on the other hand, charged USD 2.56 million per Instagram post, which translates to INR 21.49 crore per post, according to Hopper HQ.
Virat Kohli is the only Indian to have made it to the top 20 list globally. As per the report, he charged USD 1.38 million per post on Instagram. His earnings translate to INR 11.45 crore for a single post. He has 256 million followers on the platform at present.