BCCI Increases Jersey Sponsorship Rates, Sponsors Face Higher Burden
The Board of Control for Cricket in India (BCCI) has increased the sponsorship rates for the Indian cricket team’s jersey. From now on, the sponsor will pay ₹3.5 crore per match for bilateral series games. Earlier, the rate was ₹3.17 crore per match. This hike shows the rising value of Indian cricket and its global…