The Indian government is considering a new law called the “Promotion and Regulation of Online Gaming Bill 2025.” One of the key proposals in this bill is to ban real-money gaming platforms that allow people to play games with cash stakes. While the bill is aimed at reducing gambling addiction and protecting young users, experts believe it could have a big financial impact on cricket.
Over the past few years, online gaming companies, especially fantasy sports platforms, have become major sponsors in Indian cricket. From the Indian Premier League (IPL) to international matches played in India, these companies have invested heavily in advertisements, jersey sponsorships, and digital promotions. Many fans will remember seeing fantasy gaming ads during every match break.
If the proposed ban comes into effect, this stream of sponsorship money may disappear. Cricket boards, franchises, and broadcasters could face significant revenue losses. According to market experts, nearly 20–25% of sponsorship in Indian cricket currently comes from online real-money gaming companies. Losing this support may force teams and organizers to look for new sponsors in sectors like technology, telecom, and consumer goods.
Industry leaders are already warning that such a ban may not only affect cricket but also other sports like kabaddi and football, which also depend on fantasy gaming sponsorships. On the other hand, supporters of the bill argue that the long-term social benefits of regulating or banning cash-based gaming are more important than short-term financial losses.
The final decision on the bill is expected later this year. Until then, both cricket administrators and gaming companies are waiting anxiously, as the outcome could reshape the business model of Indian sports.
